Corporate Social Responsibility

Our major focus areas of interventions are financial literacy, primary healthcare and health awareness initiatives, vocational training & livelihoods promotion, backward forward linkages and environmental conservation initiatives.

 

A. FINANCIAL AWARENESS

Financial awareness initiatives are aligned with Utkarsh’s mission to support the underprivileged and underserved segments by providing financial and non-financial services in a socially responsible, sustainable and scalable manner. Financial education programs are aimed at building the ability of financial decision making and capabilities of the targeted beneficiaries through right information, instructions and advices.

Total beneficiary outreach under financial awareness initiatives of Utkarsh Welfare Foundation since its inception in August 2010 has been 1,91,420 as on 30th November, 2017

Financial Literacy Initiatives completely supported under USFB- CSR

Learnings and experiences gained during the implementation of various projects on financial education with reputed knowledge and resource partners such as ACCION, FMO, IFC, ISMW, SCBF, SIDBI, etc. has built the in-house capacity to design and deliver financial literacy for targeted beneficiaries. Utkarsh Welfare Foundation aims to develop financial education initiatives which are replicable and scalable. Models of delivering financial education and advisory services to the beneficiaries will be developed by adopting best practices in the domain through partnerships. Currently, UWF has undertaken financial education initiatives at 8 branches across Bihar and Madhya Pradesh which will geographically be expanded to Uttarakhand.

During the current financial year, Utkarsh Welfare Foundation aims to cover 39,300 target beneficiaries. Total beneficiary outreach as on 30th November, 2017 has been 43,256.

Dialogue on Business (DOB) for Micro enterprise beneficiaries - Knowledge collaboration with ACCION (Supported under USFB- CSR)

Dialogue on Business (DOB) is an award-winning business skills training program developed by the knowledge partner, ACCION. It is based on adult learning principles, which draws from the knowledge and experience of program participants. It uses interactive games and role-playing tools to help participants solve real-life business challenges. The workshops are based on the real situations of participants, rather than textbook cases. DOB is found to be an interesting and engaging activity for people, even with little formal education, who may not learn effectively in a traditional classroom setup. The program started in June 2016 and aims to cover 900 micro entrepreneurs, till March 2017

Total outreach under DOB program for the FY 2017 - 18 November 30, 2017 is 1355.
The total outreach for the month of November, 2017 is 132.
Total beneficiary outreach since inception as on November 30, 2017 is 2274.

Village Development Program:

The Village Development Program at UWF aims to adopt integrated village development approach through self-reliance and capacity building, towards tackling rural poverty in a sustainable manner. Our approach to village development is reflexive, and socially relevant with an emphasis on moving from ideation to action. UWF has adopted a sector specific intervention.This includes selection and identification of villages which are in need of interventions to enhance their standard of living and then identifying the needs of villages through participatory gap assessment.

  • (a) Village Dholapur – Total outreach is 78 for the month of November, 2017.
  • (b) Village Karnadadi - Total outreach is 88 for the month of November, 2017.
  • (c) Village Deendaspur -Total outreach is 191 for the month of November, 2017.
  • (d) Village Mahmadpur - Total outreach is 261 for the month of November, 2017.
  • (e) Village Bhimchandi - Total outreach is 139 for the month of November, 2017.
  • (f) Total outreach as on 30th November 2017 is 757.
Financial Literacy Programs supported under USFB CSR and other partner
Digital Financial Literacy Initiatives

Utkarsh Welfare Foundation organised a mega camp and started implementing series of camps on digital financial literacy from the month of May 2017 and is continued across districts in Bihar and UP. The Mega camp organised by Utkarsh Welfare Foundation was attended by more than 500 participants, which was presided by Shri Kalraj Mishra, Honourable Minister, MSME, Government of India. More than 25,000 target beneficiaries attended the digital financial literacy camps organised across PSIG focused states such as Bihar (Begusarai, Khagaria & Samastipur districts) and Uttar Pradesh (Balia, Deoria & Ghazipur districts).

  • Total outreach under DFL program for the FY 2017 - 18 November 30, 2017 is 18375.
  • The total outreach for the month of November, 2017 is 2758.
ACCION and FMO (Dutch Entrepreneurial Development Bank) supported Financial Education Initiative

Despite enhanced access to financial services in India, availing and consumption of services has remained a challenge. Also the access to microfinance services has not been able to address the multi-dimensional aspects of poverty. Given this context, education on financial literacy is integral to continued growth, long-term success and sustainability of the microenterprises in the society.

The project aims to provide financial literacy to 23,200 rural beneficiaries. Two approaches have been adopted for providing financial literacy. It is proposed to cover 13,200 target beneficiaries through class room trainings and 10,000 additional beneficiaries shall be reached through mass awareness program. The project timeline is March 2016 - 2017.

Total beneficiary outreach as on March 31, 2017 through class room training approach has been 13,214 and through mass awareness program has been 10,142.

SIDBI - Poorest States Inclusive Growth Program (PSIG) - Financial Literacy and Women Empowerment Initiatives
Pilot Project

SIDBI-Poorest State Inclusive Growth Program (PSIG) endeavours to focus specifically on women’s empowerment through microfinance interventions including financial literacy program and capacity building of women beneficiaries on social, gender and legal rights and entitlement issues. The project aims to institutionalise capacity building program for the microfinance beneficiaries through partner MFIs. The project is also being supported by Department for International Development (DFID). It was launched through 7 MFIs in Uttar Pradesh and Bihar to cover 60,000 beneficiaries.

At Utkarsh Small Finance Bank, the pilot project was implemented through 16 branches with the support of 22 Master Trainers. Concepts on Financial Literacy and Women Empowerment were imparted to 16,500 members across 5 districts viz. Arrah, Deoria, Gazipur, Kaimur and Sant Ravidas Nagar.

At the closure of the project as on March 31, 2016, a total of 15,741 beneficiaries were trained on the concepts of financial literacy and women empowerment. A pool of 22 Master Trainers (MT) from Utkarsh Welfare Foundation were trained through Training of Trainers (TOT) and Refresher Trainings in three phase program. Each of the trained MT received 26 days of training and each of the targeted microfinance beneficiary received 27 hours of training inputs spread over the project period delivered in three phases.

Scale up project

Currently, the project is in scale-up phase and aims to extend the program through 30 new branch locations through 30 Master Trainers in 15 months timeline upto July 2017. Each of the MTs are expected to undergo 15 days TOT and Refresher Trainings. Web based MIS system is used for effective monitoring and evaluation of the project. The project entails collection of baseline data and training of 22,500 new beneficiaries and end line data collection of 15,000 beneficiaries from the pilot project through open data kit based mobile handsets.

Total end line data collection completed for more than 1500 clients from the pilot phase and base line data collection completed for the new 2100 beneficiary’s under scale up phase as on March 31, 2017.

Two phases of training of trainers program is completed for the 30 Master Trainers under the project. Total 12 days of training inputs has been given to all the MTs. First phase of field training for the beneficiaries under financial literacy and women empowerment program is ongoing at 23 branches. Total beneficiary outreach under 1st phase of training as on February 28, 2017 has been 10,281

ACCION & Swiss Capacity Building Facility (SCBF) supported Financial Education Initiative

The project aims to develop the capacity of Utkarsh Welfare Foundation to offer financial education program for low-income women, thus creating awareness and demand for financial services in the market. ACCION (technical resource partner) will train UWF’s Master Trainers in its proven financial education curriculum. Further, the master trainers will be capacitated to train future UWF trainers. Moreover, a hotline is already in place to receive calls from the beneficiaries for providing advices on financial products and services suiting their requirements. One model Community Shop will be established in the project area to provide information on appropriate range of financial products and services.

This project is being implemented in two phases. The project aims to cover 28,000 beneficiary during the entire project period, out of which a minimum of 50% beneficiaries are expected to adopt new financial products. Upon intervention completion, Utkarsh Welfare Foundation should be in a position to continue training its staff with ACCION’s methodology for delivering high quality financial literacy trainings to low-income beneficiaries and also for providing advice. This will increase beneficiary’s uptake of financial products and services. Moreover, beneficiaries will be better able to understand how to manage their finances and use financial products.

In the first phase of project implementation (April - December 2015), project aimed to cover 13,000 beneficiaries through Class Room Trainings and Mass Awareness Programs. At the completion of first phase, 11,689 beneficiaries outreach was achieved including both the intervention approaches.

During second phase (January - December 2016), the project aimed to cover 15,000 beneficiaries, of which, 11,000 will be through Class Room Trainings and 4,000 through Mass Awareness Programs. Total beneficiary outreach at the completion of the project was 8,688 through class room training approach and 4,175 through Mass Awareness Programs.

 

B.GOODWILL INITIATIVES

Demonstrating ethos charity, Utkarsh Welfare Foundation has established regular engagements with the following initiatives of Missionaries of Charity. Voluntary participation is encouraged and visits are organised on monthly basis. As a token of goodwill gesture employees regularly distribute snacks, small gifts and food items.

Nirmala Shishu Bhavan: Nirmala Shishu Bhavan, run by the Missionaries of Charity, is a home for abandoned and destitute children including those with special needs. The home has infants, children and boys and girls upto the age of 22 years.

Nirmal Hriday: A home for the pure heart is a hospice for the sick, destitute and the dying, established under the aegis of Missionaries of Charity. Adults including Senior citizens feel at home with inmates at Nirmal Hriday.