Corporate Social Responsibility

 

The Bank expends the CSR funds on certain prescribed activities through Utkarsh Welfare Foundation (“UWF”), a company registered under Section 25 of the Companies Act, 1956 and eligible to undertake CSR activities.

CSR activities are focused towards development and assistance to the underprivileged population in rural & urban sectors by way of entrepreneurship development, market linkage opportunities, education, health and vocational training program. Interventions are aimed at grass root population especially women.

Aligned with sustainable development goals, the Bank intends to make an impact in the lives of the underprivileged community through a multi-pronged service-oriented, and market-led approach.

 

BANK’S CSR FOOTPRINTS:

The Bank aims to undertake the following activities as a part of its CSR initiatives for the financial year [2021-22] as approved by the Board of Directors of the Bank.

Educational and Skill Initiatives

Educational and skill initiatives focus upon promoting education, including special education and employment enhancing vocation skills especially among children, women and livelihood enhancement projects

Financial Education Initiatives:

Financial awareness initiatives are aligned with the Bank’s mission to support underprivileged and underserved segments of the population by providing financial and non-financial services. Financial awareness programmes aim to build financial decision-making and enhancing capabilities of the targeted beneficiaries through the right information, instructions, and advice.

A. Financial Literacy: Class room trainings are organized in small batch sizes of 20-25 and around 12 hours of inputs are given covering modules on financial planning, budgeting, savings, borrowings, investments, insurance, banking services and targeted govt. schemes. The methodology of training adopted is participatory & interactive. Audio-visuals, poster, banners, group discussion, role plays, exercises, games, and other participatory training tools and other aides used.

B. Digital Financial Literacy: The project was aimed to enable rural populations to learn the basic concepts of finance. The project was delivered through classroom and practical learnings, where more than the targeted number of beneficiaries were made aware of financial literacy concepts.

C. Village Development Programme: The village adoption plan envisages the development of identified villages in consultation with the village community with an emphasis on participatory planning. Five Villages namely Bhimchandi, Dindaspur, Dholapur, Karnadandi and Mahmadpur under Arajiline block in Varanasi district have been identified for this development program. Apart from supporting skill and livelihoods, one of the key interventions is the learning enhancement program designed to encourage and improve language skills, numeracy skills and creativity among the rural children in the age group of 5 to 12 years.

Primary Healthcare Initiatives:

Health initiatives include preventive and promotional primary health care facilities provided to the underprivileged communities and low income households in unserved and underserved geographies

A. Polyclinics: Health initiatives are intended to provide free primary health services and awareness to the low-income households in the targeted geographies. Outpatient diagnostic services with free medicine are being provided as a part of the initiative. The program is implemented in collaboration with select hospitals, ensuring quality health service under the supervision of healthcare professionals and practitioners. Two approaches have been adopted to deliver polyclinics services in the underserved and underprivileged geography. The two approaches include regular polyclinics on specific locations and mobile polyclinics with a route plan for extending primary health care services. The initiative is aimed to benefit resource-poor sections in the underserved geographies with no access to basic medical services.

B. E-Clinics: The E-clinic models are implemented in remote pockets and rural areas and in order to cater to the last mile citizens. It is effective in addressing the challenges through conventional modes in terms of accessibility and affordability of primary healthcare services. This project supports primary healthcare in remote areas with information & communication technologies, recording health vitals on electronic health records (EHR) for precision medicine and effective, preventive, safe, and accessible healthcare from specialist doctors.

C. Health Awareness: Class-room training on health awareness program has been designed with an objective to promote preventive healthcare among rural folks. The objective of health awareness program is aligned with the concept “prevention is better than cure” and aims to:
  a. Raise awareness on the various aspects of preventive healthcare measures;
  b. Educate the target group on information to identify and prevent common diseases;
  c. Raise awareness on the nutritional needs of young children and mothers;
  d. Build capacity within the community to handle local health issues;
  e. Promote overall good health of the local community.

Supporting Livelihoods & Entrepreneurship Development though Farm/Non-Farm initiates:

A. Nurturing Women Entrepreneurship -Mahila Udyami Sashaktikaran Program This program is based on the understanding of the socio-economic barriers and critical needs of women entrepreneurs which are essential guiding factors for the implementation of the program. Key objectives are aimed at improving the business profile, terms and condition of trade, financials of business, income & assets, and self-worth would help in guiding the outcomes of the program. Broad objectives of interventions are increasing efficiency of business operations, improving reach to more markets and market players and improving professionalism/business management skills in women -led enterprises.

B. Livelihoods promotion through supporting Farm/Non-Farm/Microenterprises and collectives, etc.: [The outbreak of COVID-19 has resulted in a global economic slowdown and social disruptions. The impact has been most significant on the unorganized sectors of the economy and the underprivileged sections of the society and has aggravated their situation. [As artisans and micro-entrepreneurs reel under the shocks of COVID-19, the project envisages bridging the information gaps persisting in the rural parts of the country. The project proposes to adopt a coordinated and comprehensive strategy to support economic activities of affected populations and needs of the vulnerable communities at large through various livelihoods interventions and through strengthening people-led institutions and community organizations such as artisan producer companies.] The main objective of supporting Artisan Producer Company is mobilizing weavers into member-owned producer companies, which is to enhance the production, productivity, and profitability of artisans, especially marginalized weaver communities in Varanasi. Proposed measures and support envisioned under CSR initiative is training and capacity of Board and producer members, market linkage and other business development support required to build a strong people’s collective.

C. Micro Enterprise Promotion Programme (MEPP): This program aims to identify, motivate and guide the entrepreneurs in setting up, diversify, and scaling up micro-enterprises leading to employment generation in semi-urban/ rural India by providing [?] to them . Apart from facilitating credit linkage support with formal financial institutions, Training, orientation and handholding support is provided to build tech-managerial skills in the entrepreneurs.. Currently, the program is being implemented across the Varanasi and Ghazipur region of Uttar Pradesh.

COVID Response Initiatives:

The whole country experienced an unprecedented second wave of the COVID-19 pandemic with a devastating impact on health, lives and livelihoods. Keeping in view of it and to provide necessary institutional support to district/state/charitable hospitals, CSR spend has been allocated towards creating health infrastructure for COVID-19. We aim to undertake this activity through collaborative support with these institutions which would be channelized towards health infrastructure for COVID preparedness, in the form of creating vaccination awareness in rural and underserved areas in the selected districts of Bihar, Himachal Pradesh, Jharkhand, Madhya Pradesh, Uttar Pradesh, Uttarakhand states.